Having a local newspaper to announce a business startup, advertise a new shipment of goods or seek locally produced agricultural products “for which good money will be paid” was a boon to local businessmen. Businessmen, merchants, artisans, craftsmen and professional people such as lawyers and doctors, then as now, advertised their services, wares and skills in the newspaper. Need your portrait painted or your will written? The newspaper was as good as the Yellow Pages to help you find what you needed. Local schools and seminaries also profited by a newspaper’s promotion.