Throughout the history of weekly newspapers, advertising was and continues to be a significant source of revenue. Paid advertising by local businesses, service providers, and others brought in badly needed financial support when subscriptions were inadequate to meet expenses, or, as often happened, difficult to collect. William Rogers, who faithfully subscribed to the Western Citizen from 1807 to 1859, was exceptional. Subscriptions frequently were past due or paid in commodities such as eggs, a couple of chickens, or preserved goods when money was tight.